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Raley's Elevates Consumer Experience Through Partnership With Starbucks; Krissy Garris Details

Raley's Elevates Consumer Experience Through Partnership With Starbucks; Krissy Garris Details

Thursday, January 25th, 2024

It is a day for big brand names finding common ties, and we are here for it. In this case, a newfound partnership with Starbucks and Raley’s. If you’re anything like me, then you know a hand-crafted coffee beverage is sure to elevate any trip to the grocery store, and the Sacramento-based chain has embraced this by converting two in-store cafés into Starbucks locations.

Krissy Garris, Director of Food Service, Raley’s“Raley’s is excited about our collaboration with Starbucks,” said Krissy Garris, Director of Food Service at Raley’s. “Starbucks brings a wealth of expertise and resources that complement our core strengths of in-store beverage and dining offerings. The Starbucks name is synonymous with quality and consistency and together, we can address market challenges more comprehensively and provide even greater value to our customers.”

The two stores welcoming new Starbucks locations are located in Sacramento, California, and Incline Village, Nevada, offering a space where shoppers can not only shop for high-quality products but also enjoy a moment of relaxation and socialization.

Raley's has teamed up with Starbucks to convert two in-store cafés into Starbucks locations

Over the last five years, Raley’s has invested in spaces where its community can gather, including community rooms, cafes, and beer/wine bars, a press release explained.

In addition to the in-store cafes, the grocer has also introduced seven beer and wine bars that showcase local wines and beers by the glass. Raley’s also offers multiple coffee names, including Peet’s, local Sacramento company Chocolate Fish, and specialty coffee Drink Coffee, Do Stuff across the chain’s footprint in California and Nevada. Complementing these innovative spaces, Raley’s has also set its focus on creating quality in-store gathering spots that cater to the diverse preferences of its customers.

Read more about these strategies here, and to stay up on all the latest retail headlines across our industry, continue to read Deli Market News.