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Rich Products Launches Funfetti® Cheesecake Single Slices; Lauren Lopez and Dan Anglemyer Comment

Rich Products Launches Funfetti® Cheesecake Single Slices; Lauren Lopez and Dan Anglemyer Comment


BUFFALO, NY
Friday, January 5th, 2024

Slice of cheesecake, anyone? Rich Products and Funfetti® have joined forces to bring a beloved dessert to convenience stores and in-store bakeries, unveiling the launch of Rich’s new individually wrapped Funfetti Cheesecake Single Slice.

Lauren Lopez, Senior Vice President, Foodservice, Rich Products“At Rich’s, we’re always looking for unique ways to create more value for our customers,” said Lauren Lopez, Senior Vice President, Foodservice. “We’re excited to expand our broad portfolio to include the iconic Funfetti brand. Both Rich’s and Funfetti have a long history of delivering innovative products and inspiring celebratory moments, so this collaboration is a natural fit.”

True to the Funfetti name, the creamy cheesecake slices are filled with colorful candy bits on top of a rich graham cracker crust, drizzled with decorative white icing, and packed with birthday cake flavor. As a press release noted, the retail-ready treats can drive incremental sales in the grab-and-go cooler or can be unwrapped and served from the foodservice counter. The 3.25 oz Funfetti Cheesecake Slice comes with 24 per case, with a shelf-life of 365 days frozen and five days refrigerated.

Rich Products and Funfetti® have teamed up to launch new individually wrapped Funfetti Cheesecake Single Slices

This innovative new launch helps C-stores respond to current consumer trends, as Datassential reports that nearly half of C-store purchases are made to eat on the go. In addition, Datassential revealed that Funfetti is loved or liked by 72 percent of Millennials who have tried the product and 56 percent of people are familiar with the brand, with Millennials and Gen Z making up the majority.

Dan Anglemyer, Chief Operating Officer, Hometown Food Company“Funfetti has been delivering baking products to help families transform any day into a celebration for 30 years,” said Dan Anglemyer, Chief Operating Officer, Hometown Food Company. “As a company dedicated to inspiring possibilities, Rich’s offers a broad portfolio of creative solutions and strong industry leadership that’s a great match with the Funfetti brand. We’re looking forward to creating more special moments for families through this partnership.”

Consumers are eager to get their hands on a sweet treat, and this is one product that will surely meet their demands.

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