Non-alcoholic spirits were a new concept to me at first, but consumers both young and old are reaching for mocktails and replacements over their boozy counterparts. Shoppers are embracing the zero-proof life, and Ritual Zero Proof is one up-and-coming name to supply that liquor replacement by rolling out its Gin, Whiskey, and Tequila Spirit Alternatives at Whole Foods Market stores across the country.
“Whole Foods Market isn’t just an early adopter—they set high standards, and products go from trends to supermarket staples once they’re accepted in the leading natural grocer,” said Marcus Sakey, Founding Partner of Ritual Zero Proof. “Consumers want to enjoy their cocktail their way, with or without the booze. We are committed to leading the way through growing awareness and accessibility, so consumers can learn and adopt the mindful consumption lifestyle.”
All the flavor without the regrets as several friends of mine noted. The “drysolation” hit a huge boom over the pandemic as shoppers were more inclined to reach for healthier alternatives. Ritual Zero Proof was one of the companies that made Whole Foods’ 2022 Top 10 Food Trends, and for good reason.
Ritual uses high-quality ingredients and is naturally distilled for its regular spirited line. Now, the company is creating a spirit alternative without artificial ingredients, colors, or flavors of any kind—meeting Whole Foods Market’s stringent ingredient quality standards.
The undeniable growth of the non-alcoholic beverage market proves the moderation mindset isn’t a flash in the pan. It’s a lifestyle change consumers are adopting, moving the non-alcoholic category from niche to mainstream.
As noted in the release, annual growth for the category is expected to hit 7.1 percent by 2025 (Statista); Ritual saw a 241 percent growth in revenue from Q1–Q4 2020, and 2021 revenue is projected to increase another 183 percent. According to data from Distill Ventures, Diageo’s independent drinks accelerator, there are currently 71 (and counting) non-alcoholic spirits brands in the United States and United Kingdom.
During Sober October, and with the holiday season and Dry January right around the corner, picking up a spirit alternative for guests or finding the perfect hosting gift for a health-conscious friend is now as easy as popping into Whole Foods Market. Ritual Zero Proof Gin, Whiskey, Tequila, and Rum Alternatives can also be found at select retailers nationwide in addition to the company’s site and Amazon.
Have your cocktail and drink it too, I say. For the latest trends and products hitting shelves, check back to Deli Market News.