After more than a century in business, Sabatino Tartufi has debuted a new brand identity. Through the update, the truffle provider is honoring its legacy while recommitting to its mission to share the best products.
"No detail was overlooked," said Federico Balestra, Sabatino's Chief Executive Officer and third-generation family owner, highlighting the meticulous approach to the brand evolution. "Each element reflects a dedication to preserving tradition while embracing a dynamic and modern identity for the future."
The new brand identity features a dynamic suite of brand assets, including a refreshed logo, a reimagined website, and more, according to a release.
At the heart of this rebrand is the unveiling of a new Sabatino logo, marking a bold move for a company that has thrived on tradition for over 110 years. From the foundational letters used to the shapes they form and the words they create, each detail respectfully nods to the truffles at the foundation of Sabatino's legacy of excellence.
"Even after 110 years, our truffle journey is merely beginning, and we wholeheartedly invite you to join us. With just a touch of truffle, you can experience the enchantment of one of the world's rarest and most cherished delicacies," continued Balestra.
Click here to read more about this brand update.
To see the unveiling of the rebrand, visit booth #2904 at the 2024 Winter Fancy Food Show taking place in Las Vegas, Nevada. You can also get a taste of its delightful truffles while you’re at it.