When it comes to the deli case, the products that keep shoppers coming back for more are those that transcend the grocery aisles, transporting them to another place or time through quality and flavor. Carnegie Deli is an expert at evoking such feelings, and its famed legacy clearly demonstrates why.
“Carnegie Deli opened in 1937 just offstage from Manhattan’s theater district and quickly became an iconic spot for entertainers, celebrities, and comics to eat sandwiches the size of their heads,” Chief Executive Officer, Sarri Harper recounts. “Fast forward to 1976: my grandfather Milton Parker, or as he was lovingly known, The Corned Beef and Pastrami Maven, turned Carnegie Deli into a historic spot for many of the city’s most famous entertainers.”
With such a storied history, the company is well-recognized for its gargantuan sandwiches, smoked and cured meats, potato knishes, and creamy, decadent cheesecake. The brand partners with over 100 restaurants and delis across the nation to bring premium products to shelves, meeting the same high standards set by the deli in 1937.
“When retailers add Carnegie Deli Pastrami and Corned Beef to their deli section, they can say with authority that they now offer New York-style deli,” Sarri explains. “Using our family recipe, we cook our meat slow, low, and with lots of love and flavor. One bite and retail customers will be transported to Manhattan. My mom, Marian Harper, and I are the second and third-generation Carnegie Deli owners. We strive to uphold the same standards that earned Carnegie its iconic name, and to provide our customers with the ultimate New York deli experience.”
To further bolster the brand name, Carnegie Deli consistently announces new partnerships and product launches. Last year, the company partnered with Mel Brooks' team to launch the "Mel Brooks: A Memoir and a Nosh" kit, as well as The Matzo Project to launch the "Better Than Bubbe's Matzo Ball Soup Kit." The brand also offers seasonal kits, including the Valentine's Day Sweethearts Gift Box, the NYC Holiday Feast, and creative packages for Mother's Day and Father's Day.
The brand’s most recent partnership primes it for even further growth, as Murray’s Cheese will be offering some of the company’s products—including its pastrami and corned beef, as well as chocolate and cinnamon babkas—for nationwide shipping and within their three New York City retail shops.
As always, stay tuned to Deli Market News as we bring you the latest in the deli space.
