Iconic German sausage maker Schaller & Weber has joined forces with world-renowned Jarlsberg® Cheese to introduce a modern twist on a classic delicacy: the Käsekrainer, a traditional Austrian sausage filled with Jarlsberg’s signature sweet and nutty cheese. This collaboration celebrates the heritage of two culinary powerhouses, blending German sausage craftsmanship with Jarlsberg’s Norwegian recipe, perfected since 1956.
The partnership began at the IDDBA Leadership Program, where Schaller & Weber’s Vice President Jesse Denes and Valerie Liu, Senior Marketing Manager at Norseland (the exclusive importer, distributor and manufacturer of Jarlsberg® cheese and subsidiary of TINE SA, Norway’s largest dairy co-operative), connected. Their shared vision of creating an innovative product quickly evolved into the launch of not one but two unique offerings: the classic Käsekrainer and the Cocktail Käsekrainer, a smaller, snackable version perfect for entertaining.
The Käsekrainer: A Tradition Reimagined
Originating in Austria, the Käsekrainer has long been beloved for its hearty blend of premium sausage and cheese. This collaboration reimagines the classic with Jarlsberg cheese, known worldwide for its sweet, nutty flavor and smooth, creamy texture.
“The Käsekrainer is a perfect expression of our dedication to authentic European flavors, crafted with the highest quality ingredients,” said Denes. “Partnering with Jarlsberg allows us to deliver the perfect balance of smoky sausage and creamy cheese—it’s truly a match made in sausage heaven.”
Why Jarlsberg?
Jarlsberg’s reputation as one of the finest cheeses globally makes it the perfect choice for this innovative product. Known for its smooth, creamy texture and sweet, nutty flavor, Jarlsberg is uniquely made to melt, making it better suited than the Emmental traditionally found in Käsekrainer, a press release explained.
Valerie Liu emphasized the value of the collaboration, stating “Partnering with Schaller & Weber has allowed us to bring this exciting new product to market. We’re excited to introduce a culinary innovation that combines the best of both worlds: the classic Käsekrainer and the distinctive flavor of Jarlsberg cheese. Together, we’ve created something truly special.”
What the Hole? Campaign
To celebrate the launch, Schaller & Weber is rolling out the What the Hole? campaign, a tongue-in-cheek nod to the collaboration. Inspired by the iconic holes in Jarlsberg cheese, the campaign initially teases a “sausage with holes” before revealing the real magic—Jarlsberg’s cheese-filled goodness inside. The campaign invites fans to join the fun with the hashtag #CheeseInside on social media.
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