As a self-described salami lover, it is with great anticipation and excitement that I announce Schaller & Weber’s launch of its new Salami Sticks. This debut marks the company’s first foray into the shelf-stable, grab-and-go snacking category, but with a focus on innovative flavors and unique collaborations that will shake up the sector.
“We’re motivated to share the exceptional taste of our salami with a broader audience, so we set out on a mission to create a more accessible version of our classic recipe,” informs Jeremy Schaller, President of Schaller & Weber. “Our goal was to craft a product line that retains the essence of our original Landjäger while offering a convenient grab-and-go format and a more approachable price point.”
The charcuterie brand’s range of three distinctive salami sticks marries its longstanding tradition of quality and craftsmanship with a contemporary twist that gives consumers the opportunity to enjoy a convenient, affordable snack. According to a release, the offerings explore diverse flavors by partnering with New York-based brands that are also committed to creating exceptional products.
Each Salami Stick is made from humanely raised, antibiotic-free, vegetarian-fed pork and is free of artificial ingredients. The three special flavors include:
These collaborative Salami Sticks will be available online starting May 1 and at the company’s Yorkville store and select retailers across the United States.
To read more about this launch, click here.
Will these collaborative offerings make their way to other major retail shelves? Stay tuned to Deli Market News to find out.
