Two heads are better than one, especially when each brings a different area of expertise. An innovative retail partnership is showcasing exactly this in the union of Schnuck Markets and Ibotta Performance Network (IPN).
“Schnucks is thrilled to partner with Ibotta, a leader in digital rewards, to expand savings for our customers through our Schnucks Rewards program,” said Tom Henry, Schnucks’ Chief Data Officer. “Through this partnership, Schnucks customers will have access to a wider range of digital coupons in our Schnucks Rewards program, creating more value for customers with every in-store or online shop. Together with Ibotta, Schnucks is committed to creating innovative retail solutions that will shape the future of grocery shopping.”
IPN delivers promotions in a coordinated fashion across retailer platforms, large third-party publisher sites, and Ibotta’s direct-to-consumer properties. A key component of the partnership will be strategic R&D with the goal of building the next-generation grocery shopping experience for consumers.
“Driven by Ibotta’s mission to make every purchase rewarding, we’re pleased to add Schnucks, one of the country’s most storied regional grocery brands, to the Ibotta Performance Network, to drive more value for their customers through personalized offers and rewards,” Bryan Leach, Chief Executive Officer and Founder of Ibotta, commented on the news. “Schnucks’ and Ibotta’s mutual track record of industry-leading innovation is a befitting foundation for our partnership to reimagine the grocery shopping experience of the future. Together, we’ll collaborate to develop a more personalized, premium shopping experience for Schnucks customers.”
The R&D component of the partnership will allow Ibotta and Schnucks to co-develop new customer experiences for a more dynamic grocery shopping journey, a recent press release stated. Potential areas of innovation include advanced digital offers in retail media and a heightened focus on creating new and innovative touchpoints in-store.
Digital offers from the IPN are set to become available to Schnucks customers later this year.
As we hear more about the partnership, Deli Market News will be sure to report.
