Tracking where food comes from and what’s in it is a vital element for producers to guarantee product integrity and for retailers to assure consumers about food safety. More than ever, consumers are searching for brands that put trust and transparency first. This is why Silver Fern Farms goes to great lengths to guarantee its red meat quality, integrity, and source traceability, which is made possible thanks to a new partnership with Oritain.
Silver Fern Farms ensures the quality of each of its products throughout the distribution process by using real-time temperature controls and selecting partners who are equally committed to product integrity. Oritain, a world leader in using forensic science to verify product origin, independently and scientifically verifies the origin of Silver Fern Farms lamb, beef, and venison from pasture to plate.
According to a press release, a Transparency ROI Survey by Label Insight of 2,000 people asked about their preferences for transparency and how it affects their trust and loyalty toward brands. In the survey, 94 percent responded that they are likely to be loyal to a brand that offers complete transparency, and almost three in four consumers (73 percent) say they would be willing to pay more for a product that offers complete transparency in all attributes.
Working with Oritain, Silver Fern Farms measures the naturally occurring elements inside its food to protect against product fraud or counterfeits. This is a reliable scientific tool that advances traditional traceability approaches that rely on packing and labels that are themselves prone to counterfeit. Oritain’s fingerprint mark on each Silver Fern Farms pack verifies that the product was grown on New Zealand’s beautiful pastures by the company’s dedicated farmers.
Silver Fern’s red meat products are processed using rigorous testing and auditing to ensure the company meets international standards like the USDA and BRC. They are packaged with care and labeled with their point of origin using a QR code.
As more partnerships come to light to advance the deli, dairy, and specialty foods sector, keep coming back to Deli Market News.