With a wealth of experience in the snacking sector, a distinguished industry vet has joined the executive ranks at SpartanNash. Erin Storm has been appointed Senior Vice President and Chief Marketing Officer, stepping in to lead the company’s retail marketing programs, e-commerce and digital experience, creative services, shopper insights and loyalty, and the growth of its OwnBrands portfolio.
Storm joins the SpartanNash team following an 18-year career with Kellogg's® and its spin-off Kellanova™, where she was most recently the Vice President of Commercial Strategy. Before that, she held a variety of marketing roles with increasing leadership responsibility, including Vice President of Marketing. During her time as VP of Marketing, Storm oversaw brand and innovation across the $3 billion salty category for brands such as Pringles®, Cheez-It, and Club® Crackers.
She also previously led the Cheez-It brand marketing team, inclusive of activations like the Cheez-It Citrus Bowl, according to a press release. Her team's creative work has earned national awards and recognition, including an Andy Award for a 2024 Pringles Super Bowl® ad.
Throughout her career, Storm has provided leadership for brands that include Froot Loops®, Frosted Mini Wheats®, Special K®, Rice Krispies Treats®, Eggo®, MorningStar Farms®, Kellogg's Raisin Bran®, Frosted Flakes®, and Apple Jacks.
"Erin is a talented brand marketer with proven success in growing the demand for products that have become popular household favorites," said Chief Executive Officer Tony Sarsam. "She will play a pivotal role in driving brand awareness for our retail banners and OwnBrands portfolio, capturing market share, and leveraging consumer insights for product innovation."
Storm earned her undergraduate degrees in marketing and finance from the University of Delaware and her Master of Business Administration from Indiana University's Kelley School of Business.
Congratulations to the industry vet on her new executive title! For more industry news, you know where to click.
