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Specialty Food Association Announces (included) CPG's Return to Summer Fancy Food Show; Bill Lynch and Victoria Ho Comment

Specialty Food Association Announces (included) CPG's Return to Summer Fancy Food Show; Bill Lynch and Victoria Ho Comment


NEW YORK CITY
Friday, May 31st, 2024

The Summer Fancy Food Show continues to up its value each year, welcoming industry members to an event like no other. As we gear up for the annual event hosted by the Specialty Food Association (SFA), the organization has announced that (included) CPG—a collective of BIPOC founders and executives in consumer packaged goods—will return to the event this month.

Bill Lynch, President, Specialty Food Association“Working with (included) has helped the Specialty Food Association elevate product and supplier diversity at the Fancy Food Shows, which creates opportunities for fruitful connections between exhibitors in the (included) cohort and the buyers and distributors who come to our Shows looking for incredible products and inspiring stories,” said SFA President Bill Lynch. “Specialty food is, by definition, a celebration of diversity, and we are grateful to (included) for their work to elevate BIPOC makers whose food and beverage products help make our Shows so dynamic and successful.”

Running June 23–25 in New York City, the Summer Fancy Food Show will feature thousands of new specialty food products from around the world, educational programming, events, and networking opportunities, a press release explained.

The organization has announced that (included) CPG—a collective of BIPOC founders and executives in consumer packaged goods—will return to the event this month

This year, the exhibitors from (included) are:

  • Aaji’s
  • JOI
  • KULA Foods
  • Nepal Tea Collective
  • Peepal People Sauces
  • Poppa's Custard Company
  • Recoup Beverage
  • Shire's Natural
  • Sweet Fields
  • Tal's

Victoria Ho, Founder, Sherpa CPG“The allyship of industry leaders like Bill Lynch and the Specialty Food Association is essential to advancing our impact as an organization,” said Victoria Ho, Founder of Sherpa CPG and member of the (included) leadership team. “Closing the opportunity gap for founders of color is central to our mission to shift the retail landscape toward more equitable representation of our nation's diverse cultural fabric. Each innovative brand selected for the (included) Fancy Food Show Cohort receives a game-changing sponsorship and direct access to decision-makers and media; but our partnership with the SFA amplifies BIPOC voices across the CPG ecosystem.”

For more details regarding the Summer Fancy Food Show this month, click here. And stick around for more event updates and insights.

Specialty Food Association
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