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Specialty Food Association Trendspotter Panel Announces 2021 Trend Predictions

Specialty Food Association Trendspotter Panel Announces 2021 Trend Predictions

Friday, October 30th, 2020

2020 has represented a year of unprecedented change, but we as an industry have rallied to carve out space for solutions that buyers and shoppers are hungry for. As we turn to a new year, associations such as Specialty Food Association (SFA) are keeping both buy- and supply-side up to date on what trends they need to be on the lookout for in order to deliver the most value.

Denise Purcell, Director of Content, Specialty Food Association"COVID-19 has a massive impact on trend predictions heading into 2021, as consumers cook and eat at home more, turning to everyday meals and special treats to comfort and support their mental and physical well-being," said Denise Purcell, Director of Content. “We're seeing several trends around experimenting with flavors and ingredients, as well as turning to functional or plant-based foods and twists on classic products to avoid menu fatigue."

The trends, spotlighted by the Trendsetter Panel—which consists of professionals representing diverse segments in the specialty food sectors—cover a variety of categories.

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As the pandemic keeps a record number of people at home, a press release noted, the growth of the $158.4 billion specialty food category is positioned to fill consumers' needs.

Below is a basic outline of the trends predicted. Click here for more detailed descriptions.

  • Eating/Cooking at Home
  • Restaurant Food in the Home Kitchen
  • Twists on Classics
  • Eatertainment
  • Values-Based Buying
  • Global Travels Without Leaving Home
  • Functional Ingredients
  • Plant-Based Continuing Revolution
  • Less Sugar and Natural Sugar
  • Halva 'Bout It

Deli Market News will keep you up to date on the latest trends driving consumer purchases.

Specialty Food Association