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Sprouts Farmers Market Taps Instacart's FoodStorm to Enhance Holiday Catering Services; Nick Konat and Rob Hill Comment

Sprouts Farmers Market Taps Instacart's FoodStorm to Enhance Holiday Catering Services; Nick Konat and Rob Hill Comment


SAN FRANCISCO, CA
Tuesday, November 14th, 2023

Not to alarm anyone, but Thanksgiving is next week. As 2023 continues to fly by, Sprouts Farmers Market is preparing itself for an increase in holiday catering orders by teaming up with Instacart. Together, the duo will launch FoodStorm, an order management system (OMS), throughout the retailer’s locations.

Nick Konat, President and Chief Operating Officer, Sprouts Farmers Market"Sprouts is committed to providing a seamless customer experience across all facets of our business, and we're thrilled to partner with our friends at Instacart to bring FoodStorm to Sprouts,” said Nick Konat, President and Chief Operating Officer of Sprouts. “This  will give our customers a new and convenient way to order better-for-you meals this holiday season."

The tech-forward partnership will help streamline Sprouts' existing catering operations and modernize its holiday inventory management ahead of the seasonal surge. According to a recent press release, Instacart's FoodStorm technology now powers Sprouts' "Turkey Tracker," which lets customers see exactly where their order is in the production process. Replacing a labor-intensive process, the transition to FoodStorm's platform alleviates strain on team members while offering a more seamless experience for customers as they pre-order and track their holiday orders.

Sprouts Farmers Market has teamed up with Instacart to launch FoodStorm, an order management system (OMS), across all of its 400-plus locations

Consumers can now place pre-orders for the holiday season through Sprouts’ website, app, and in-store with FoodStorm's OMS. With the addition of FoodStorm's technology, Sprouts team members can easily process orders for turkeys, meats, fully prepared meals, party platters, and more.

Rob Hill, General Manager, FoodStorm"As the holiday season approaches, grocers brace for a surge in demand for prepared food that can increase their order volumes by up to 20 times the usual amount," says Rob Hill, General Manager of FoodStorm at Instacart. "That's why we're committed to investing in the most innovative technology solutions that will enable grocers to expand, compete, and better meet the evolving needs of their customers. FoodStorm is designed for busy catering operations, ensuring that orders run smoothly, even during busy times like the holidays. With just a few clicks, customers can order their Thanksgiving feast or holiday meals, knowing it will be conveniently prepared for pickup at their local Sprouts store and allowing them to enjoy more quality time at home with loved ones."

To read more about this grocery alliance, click here.

Want to see how other retailers are prepping for the holidays? Stick with Deli Market News for answers.

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