Innovation is what keeps the food sector interesting, and Stone & Skillet, along with Upcycled Foods, has a launch that is shaking things up. In a sustainable move, the company unveiled a premium Super Grains English Muffin that is created from grain left over from beer brewing and is Upcycle Certified™ and non-GMO.
“We experimented with our friends at UP, Inc.—the pros at upcycling—and were inspired by their ReGrained SuperGrain+® ingredient innovation. The result of our experimentation is a muffin with a distinctive flavor and nutrition profile,” explained Cam Meekins, Founder and Chief Executive Officer of Stone & Skillet. “This partnership strengthens our commitment to sustainably sourced ingredients, and I’m excited to add our new Super Grains innovation to our product portfolio.”
Stone & Skillet’s Super Grains English Muffins have a toasty flavor and a crispy texture on the outside, with a soft and doughy inside, a release stated. Not to mention that the inclusion of ReGrained’s SuperGrain+ makes the muffins a good source of dietary fiber, with 6g per serving on top of 6g of protein.
Upcycling is becoming increasingly popular with consumers and has on the trends lists of retailers like Whole Foods and Kroger. In a consumer study conducted by Mattson, 95 percent of consumers think it’s important to do their part to reduce food waste, and 57 percent intend to buy more upcycled food. According to (SPINS), Upcycled Certified products saw a 21 percent growth in sales between 2021 and 2022.
“We’re excited to partner with Stone & Skillet and bring a sustainable and nutritious breakfast option to consumers,” Dan Kurzrock, Co-Founder and Chief Executive Officer of UP shared. “Our mission is to support brands in creating innovative products that are better for the planet and for people. This product brings that promise to life in an exciting new category.”
The Stone & Skillet Super Grains English Muffins are launching this month in a 4-count 12 oz bakery pack with an MSRP of $5.99. They will initially be available through national online grocery retailers, Imperfect Foods and Misfits Market, with Distribution expanding more over the summer into brick-and-mortar retailers and e-commerce.
To read more about this launch, click here.
Will this innovative launch be gracing your shelves?
