Stop & Shop is one retailer that has its eyes set on the horizon. Recently, we reported the grocer expanded its warehouse footprint on our sister site AndNowUKnow. Now, Stop & Shop is enhancing its e-commerce platform and has unveiled a revamped loyalty program called Stop & Shop GO Rewards to capture more of the market. To do so, the Ahold Delhaize banner will be phasing out its Peapod app to bring interactions and communications under the Stop & Shop name and services, providing customers with a seamless shopping experience both in-store and online.
“Stop & Shop prides itself on making things easier for our shoppers, and this new digital experience does just that,” said Gordon Reid, President. “It’s centered around one seamless website and mobile app that will provide our customers several ways to shop the wide assortment and everyday savings they count on with Stop & Shop.”
According to the press release, the transition will be a smooth one. For shoppers who have used Peapod previously, their account information, orders, and history will automatically transition over to the new Stop & Shop Pickup & Delivery platform when logging into their Stop & Shop online account. From there, customers who previously used Peapod.com and the Peapod app as well as new customers will now place their orders directly at StopandShop.com or via the free Stop & Shop® mobile app.
In addition to the new website and mobile app, Stop & Shop is also launching its Stop & Shop GO Rewards, which is fully integrated into the retailer's website and mobile app.
“GO Rewards delivers personalized digital offers and exciting new ways for our customers to save—and to use their points,” says Rachel Stephens, Vice President of Digital Loyalty. “Savings at Stop & Shop add up quickly, and we hope this revamped program will help our customers to see the tremendous value we offer both in-store and online.”
Stop & Shop’s new e-commerce site allows shoppers to build their shopping list, shop directly from the weekly digital circular and relevant in-app and on-site promotions, complete their grocery order online, and choose to either pick up their groceries at their local store or have them delivered to their doorstep.
How will retailers continue to innovate? Will we see more digital integration? Deli Market News will continue to find these answers and more.
