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Sugarfina Debuts New Product

Sugarfina Debuts New Product


LOS ANGELES, CA
Sunday, June 14th, 2020

Here at Deli Market News, we’re always looking for those brands and companies going the extra mile with charcuterie and cheese board innovation. One prediction we’re making for summer flavor trends is pairings that are on the sweeter side, and Sugarfina has just the specialty products to complement this summer’s hottest boards.

I chatted with Sephora Noormand, Director of Marketing, to find out more about how Sugarfina’s newest Rainbow Bento Box® is accomplishing more than just satisfying consumers' sweet cravings.

Sephora Noormand, Director of Marketing, Sugarfina“While Pride won’t be the same this year, we can still make it fun, celebratory, and honoring of our brave LGBTQ communities. After launching two new Rainbow-inspired candies and partnering with GLAAD for Pride last year, we learned that our audience loved the product far beyond the month of June,” Sephora began. “So, in an effort to continue to innovate and expand on that collection, we developed a new Rainbow Candy Bento Box that comes filled with best-selling summer treats. This is an addition to our 'shaped' box collection that is perfect for Pride or for any other gifting occasions year-round.”

The Rainbow Candy Bento Box features Sugarfina Rainbow Bears (infused with natural fruit flavors like apple, peach, pineapple, grapefruit, and blueberry), Sour Rainbows (sweet and sour fruity gummies in colorful rainbow hues), and Baby Butterflies (featuring strawberry, lemon, apple, and raspberry flavors). With each snack candy boasting a fruit-forward flavor profile, the pairing possibilities are endless and can bring that extra element of fun to any summer eating festivity.

Sugarfina’s newest Rainbow Bento Box® is accomplishing more than just satisfying consumers' sweet cravings

“Since the Rainbow Candy Bento Box is such a giftable product, retailers can merchandise it alongside items that help take hosting this summer to the next level, as well as birthday, thank you, and get-well gifts,” Sephora continued. “We also offer a DYOB (design your own bento) option where consumers can choose their favorite goodies to fill up their Rainbow Candy Bento Box with. Since this is such a happy box, the possibilities are really endless!”

After chatting with Sephora, I’m envisioning rainbow-hued charcuterie boards as this June’s foodie trend, which retailers can support by aligning their deli departments and cheese cases with out-of-the-box pairings like Sugarfina’s new Rainbow Candy Bento Box.

Happy Pride Month, specialty foods industry!

Sugarfina
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