Sysco is celebrating its fresh product offerings in a new campaign. Dubbed Sysco Knows Fresh™, the multi-channel campaign was designed to promote both the company’s high-quality, fresh product offerings and its widespread availability to customers, consumers, and the industry.
“Sysco continues to lead our industry in providing an expansive fresh product assortment–including fresh meats and seafood, produce, dairy, and refrigerated specialty items. Especially during these challenging times, we want our customers to know they can count on Sysco to help them succeed with the product offerings their patrons need and want because Sysco Knows Fresh,” said Greg Bertrand, Executive Vice President, U.S. Foodservice Operations.
The campaign highlights the fact that Sysco is open for business with fresh, high quality products and that its network of companies—including European Imports gourmet products and Buckhead and Newport Specialty Meats and Seafood—stands ever-ready to support its partners and customers, according to a press release.
The campaign is spreading this message across social media, product catalogs, emails, and videos—with local celebrity chefs even lending their support by showcasing fresh products, recipe ideas, and menu solutions alongside Sysco's culinary experts.
For more information on the Sysco Knows Fresh campaign, click here. For more industry insights like this, keep reading Deli Market News.