With technological advancements rolling out every day, it’s now easier than ever for consumers' daily chores to be performed at the click of a button. One such chore is grocery shopping. Delivery, pick-up, contactless interactions, and other conveniences are even more prevalent these days, and Target is looking to expand its own offerings, starting with a possible acquisition of same-day delivery startup Deliv.
"Deliv is in the process of completing a deal to sell technology assets to Target, and Deliv's CEO along with a subset of the team will be moving over to Target. Target is not involved in the wind-down," Deliv said in a statement, according to NBC News, who first broke the news.
The retailer had previously considered acquiring Deliv, but deemed it unprofitable at the time. Now, with Deliv in the process of shutting down its operations, Target is making moves to acquire the startup’s grocery technology and welcome Deliv’s CEO, Daphne Carmeli, to its team.
Target currently owns same-day grocery delivery provider Shipt. However, what really caught Target’s eye is Deliv’s ability to “pool multiple orders and route them to a similar place,” which will help the retailer bolster its fast delivery capabilities.
As Target eyes another acquisition, how will the retailer continue to rise in the online grocery delivery game? Deli Market News will follow the newswire.