Bimbo Bakeries USA, under its Thomas’® brand, recently launched two new innovative products to shake up the portable breakfast category. The brand introduced its Thomas’ Pick Me Ups™ Soft-Baked Oatmeal Squares and Thomas’ Mini Croissants.
“As innovators in the breakfast space, we aim to keep a close eye on current consumer trends to ensure we’re meeting the needs of our loyal customers,” said Eduardo Zarate, Senior Director of Marketing for Thomas’. “Today, consumers rarely view breakfast as a sit-down meal occasion as busy schedules are filled with family, work, and school-related activities. Our fans have been loud and clear about the importance of enjoying a breakfast on-the-go that they can feel good about, so we’re excited to introduce these two new delicious options to encourage everyone to ‘Wake Up to What’s Possible’ with Thomas’.”
The Thomas’ Pick Me Ups Oatmeal Squares are made with real ingredients, including rolled oats, chocolate chips, pumpkin seeds, and cranberries. Packed with whole grains, these squares are a good source of fiber. Additionally, a press release noted that they are not made with any artificial ingredients.
The Thomas’ Mini Croissants are rich in flavor, making consumers say “Oui!” whenever they’re in sight. Enjoyed on their own or topped with breakfast spreads, these croissants are sure to be a hit with the Francophile shopper.
Both products are available now at grocery stores and other major food retailers in the Northeast. This spring, Pick Me Ups Oatmeal Squares will continue to expand through the South and Midwest while Mini Croissants will be available nationwide.
As category innovators continue to pump out new products, Deli Market News will be on the lookout.