When I saw the new Tillamook iScreen—or rather, didn’t see it—disguising a carton of ice cream in the freezer, I knew this innovation would be a big hit with consumers. The high-tech solution was made to protect the new Chocolate Collection Ice Cream by making it hide in plain sight. The innovation officially launched on June 7 to celebrate National Chocolate Ice Cream Day.
"We know Tillamook fans everywhere are crazy for the new Chocolate Collection and will go to great lengths to keep their freezers stocked with the goods—as they should," said Kate Boltin, Vice President of Marketing. "Some people are kind enough to share a spoonful here or there, while others are not, and that's OK too. Honestly, that's why we created the Tillamook iScreen, to keep unwanted spoons out of your Tillamook ice cream, so it stays, well, yours."
With the Tillamook iScreen, consumers have a personal privacy shield that uses cutting-edge technology to make Tillamook ice cream disappear. The Chocolate Collection Ice Cream carton becomes invisible to the naked eye as it sits just behind the Tillamook iScreen in the freezer, so it's kept safe and ready to eat.
The iScreen acts as an invisibility shield, using R&D that spans half a decade. The magic happens with materials made from lenticular lenses, which use tiny ridges to bend light, tricking the eye to make what's behind the shield, simply, disappear, a press release stated.
The new collection is made with extra cream and 45 percent more cocoa than Tillamook’s classic chocolate ice cream flavors. The collection includes:
The Tillamook iScreen was developed in partnership with HELO, There You Have It 3D, and Leo Burnett. Tillamook ice cream, including the Chocolate Collection, is available across the country at Kroger, Albertsons, Safeway, Publix, Ahold Delhaize, and many other grocery stores.
Now, if you would excuse me, I have some ice cream to hide.
