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Tofurky Releases Plant-Based Cheese Line Moocho

Tofurky Releases Plant-Based Cheese Line Moocho


HOOD RIVER, OR
Thursday, March 5th, 2020

Tofurky is expanding its sister-brand Moocho further into the plant-based dairy sphere after debuting new vegan cheese products that will include both a Shreds and Spreads format. The products will be available in category classics like Cheddar, Mozzarella, and a Fiesta Blend (under its shredded cheese format) and cream cheese flavor favorites like Plain, Garden, Vegetable, and Strawberry.

Jaime Athos, President and Chief Executive Officer, Moocho and Tofurky“Category research suggests shoppers see a gap in the plant-based cheese category where brands haven’t been able to provide a taste and texture that people crave,” said Jaime Athos, President and CEO of Moocho and Tofurky. “Moocho aims to improve category perception and impress a market hungry for delicious, affordable, and accessible plant-based options. As a category, we can do better now, with more ingredient options available.”

Moocho’s latest product debuts are but one way the brand is leveling up the plant-based category’s dairy-free comfort food options. Each new chef-crafted cheese product provides a taste and texture shoppers crave in the dairy category. According to a press release, the Shreds are made using fermented cultures and aging to draw out the very best experience in plant-based shredded cheeses; the Spreads use fermented soy milk to cultivate a rich, smooth spread.

Tofurky is expanding its sister-brand Moocho further into the plant-based dairy sphere after debuting new vegan cheese products

Both of the new unique product lines are vegan, non-GMO, and gluten-free, with zero percent cholesterol, from a certified B-Corp that consumers can feel good about adding to their shopping carts.

The Shreds will be available in 8 oz bags while the Spreads will be available in 8 oz tubs beginning this summer.

Deli Market News will continue to keep you ahead of all the latest plant-based product debuts happening across our industry.

Moocho FoodsTofurky
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