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Trader Joe’s Considers a New Store in New Jersey

Trader Joe’s Considers a New Store in New Jersey

Monday, February 3rd, 2020

Whether or not Trader Joe’s is entering the Freehold, New Jersey, market remains the question. After fans of the grocer recently picked up on signs of a possible new store, the newswire became abuzz with will-the-grocer, won't-the-grocer questions regarding the usually tight-lipped retailer's market advancements.

“We are interested in bringing a Trader Joe’s store to Freehold, however, at this time we’re so early in the process that there’s not much information to share, including a timeline,” a spokesperson said to marketing agency NJ Advance Media, reported by “I can tell you we would love to bring a store to Freehold and are taking the necessary steps to make it happen."

Trader Joe’s is continuing its seemingly endless expansion with rumors of new stores throughout the country

Even in communities with residents begging for a store in their region, Trader Joe's likes to keep its expansion strategy close to its chest. However, in the city of Freehold there are several indicators that suggest a new store is imminent. According to local news source Asbury Park Press, an unnamed grocer has filed a proposal to secure a former Walgreens location. There was no specific name on the application submitted to the Planning Board—the name was listed as “ABC Grocer’s.” However, local sleuths noticed that a design document displayed signage in the same style and font as traditional Trader Joe’s stores.

Is this truly a new Trader Joe’s store? Will the retailer ever confirm it? Deli Market News will continue to follow all leads.

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