As consumers further elevate their tastebuds, the demand for unique flavors and premium offerings is soaring. Enter TRUFF, the brand known for putting a luxury spin on pantry staples, which recently revealed it will be partnering with Gopuff to roll out three new pizza varieties in cities across the U.S. Together, the brands will debut Ricotta and Mushroom; Bacon, Mac and Cheese; and Cauliflower Sausage pizzas through Gopuff’s made-to-order fresh food platform, Gopuff Kitchen.
"TRUFF's goal has always been to elevate everyday dining experiences, and with Gopuff we can expand that pursuit to the on-demand food delivery category," said Nick Ajluni, Co-Founder and Co-Chief Executive Officer of TRUFF. "Our debut pizza line immediately heightens the senses with the vibrant experience of real black truffles. With this partnership, we are excited to elevate the conventions of delivery while offering consumers a new way to enjoy TRUFF."
TRUFF, which launched its Signature Black Truffle Hot Sauce in 2017 and has gained global recognition for its unique flavor combination and high-quality packaging, will be combining its expertise with that of Gopuff, which has gained momentum in the instant delivery sector. The pair, according to a press release, will offer shoppers a new world of flavor possibilities by experiencing delicious fresh pizza drizzled with TRUFF’s Signature Black Truffle Hot Sauce and enjoy it minutes.
Each of the three Gopuff Kichen pizzas have something to offer for any palate. The Ricotta and Mushroom is a white pizza and an excellent choice for vegetarians, while the Bacon, Mac and Cheese pizza is topped with crisp bacon and cheesy macaroni. Last, but certainly not least, the Gluten-Free Sausage features vine-ripened tomato sauce, mozzarella, sausage, and parmesan cheese served on a gluten-free crust.
"We're excited to collaborate with TRUFF to bring three brand new pizzas to life through Gopuff Kitchen," commented Max Crowley, Vice President of Business Expansion at Gopuff. "TRUFF's sauces are delicious, unique, and high-quality. By bringing together Gopuff's unmatched delivery experience and TRUFF's award winning flavors, we're delivering something truly exciting to people across the U.S. Nowhere else can you get such unique flavors at your doorstep in minutes."
The pizzas are available to order via Gopuff today through November 18, 2021 in dozens of Gopuff Kitchen delivery zones. The pizzas are sold at $13.99, and as with all of the platform’s orders, can be delivered for a flat $1.95 delivery fee.
View this post on Instagram
Gopuff Kitchen launched earlier this year and offers made-to-order hot and fresh food and drinks to customers in cities across the country, including New York City, Austin, Columbus, Houston, Miami, Nashville, Philadelphia, Phoenix, Portland, San Antonio, and others. Gopuff Kitchen’s menu features a variety of dishes made from both its own recipes and ingredients from local partners, offering a mix of healthy and indulgent items.
TRUFF has also seen immense growth, with multiple awards, celebrity chef co-signs, and the title for best-selling hot sauce on Amazon and Whole Foods Market. The brand also made its entrance into the Quick Service Restaurant space, announcing its first collaboration with Taco Bell, which introduced truffle-infused adaptations of the chain's nacho fries and burrito, sparking buzz on social media.
What’s next for this innovative pair? Keep reading Deli Market News for answers.