Tyson is backing its Wright® Brand bacon operations with a $26 million investment in its Vernon, Texas, facility so that it can more easily expand production of the iconic product.
“This project is great news for our plant, our community, and our customers,” said Dane Bonfy, Manager of the Wright Brand plant. “We love the Vernon community and look forward to growing our team with the additional positions and meeting the growing demand for our products.”
Hiring for these and other positions starts immediately, a press release noted.
It went on to state that the bacon category has seen volume growth up 18 percent since 2017, with new people entering the category and existing buyers consuming more bacon. Surpassing category growth during this same time period, Wright Brand has increased volume by 29 percent as more buyers are introduced to the brand. The expansion is expected to satisfy current demand and allow room for additional growth.
“We’re pleased we can continue to build on the proud heritage of this iconic and delicious brand,” said Noelle O’Mara, Group President of Prepared Foods for Tyson Foods. “More importantly, we’ve had a strong presence in Vernon for nearly 100 years as one of the largest employers. It’s an honor to continue that long history by adding new jobs in the local community.”
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