Frozen snack pioneer Yasso and food brand behemoth Unilever recently announced a strategic transaction. It was revealed that Unilever has entered into an agreement to acquire Yasso in a landmark deal.
“I am delighted to welcome Yasso to the Unilever family,” Matt Close, President of Ice Cream at Unilever, said. “It has built a strong customer appeal in the fast-growing, premium ‘Better For You’ segment. This acquisition is a great step in the evolution of our Ice Cream portfolio in North America towards high-growth spaces. I am confident that with the full support of Unilever behind Yasso, we will take this fast-growing business to even greater heights.”
The acquisition is aligned to the premiumization strategy of Unilever’s Ice Cream Business Group, a press release explained. Yasso joins other premium brands in the portfolio including Ben & Jerry’s, Magnum, and Talenti.
Yasso’s wide product portfolio responds to growing demand in North America for on-the-go, healthier, and more indulgent frozen snacks. The products in the current Yasso range contain less than 150 calories each.
“We are forever grateful for the team members, consumers, and business partners who supported us along this entrepreneurial journey. With Unilever, we have selected the best partner in the world, who believes in Yasso’s vision and purpose of spreading joy to consumers everywhere,” said Amanda Klane and Drew Harrington, Co-Founders of Yasso.
Craig Shiesley, Chief Executive Officer of Yasso, also commented.
“We are excited to join Unilever and become part of the world-renowned family of Ice Cream and Novelties brands,” Shiesley stated. “I’m proud of our company growth, and we look forward to working with Unilever to expand the global footprint of our incredible brand.”
The transaction is expected to close in the third quarter of 2023, subject to regulatory approvals and closing conditions.
We can’t wait to see how these two names carve their path in the frozen treat segment.
