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United Natural Foods, Inc. Appoints Angie Balian as Chief Brands Officer; Chris Testa Comments

United Natural Foods, Inc. Appoints Angie Balian as Chief Brands Officer; Chris Testa Comments

Thursday, October 27th, 2022

Let’s hear three cheers for a pivotal Chief appointment! United Natural Foods, Inc. (UNFI) has appointed Angie Balian to the position of Chief Brands Officer, tapping the industry expert to oversee its private label and owned brands division.

Angie Balian, Chief Brands Officer, United Natural Foods, Inc.“I’ve had a chance to work alongside UNFI’s private-label and owned brands teams over the last several months, and I’m very impressed with the core brands, products, and people we have in place,” said Balian. “The opportunity now is to build on this foundation, using consumer and customer feedback, data, and insights, to inform how and where we invest in our portfolio to best support the ever-changing food landscape. We know value is critically important to consumers and our offerings in private label and owned brand products must continue evolving [to] meet those demands today and for the future.”

As noted in a press release, Balian joined the distributor in July 2022 as Chief of Staff to Chris Testa, President and head of the company’s Services division, which includes Supplier Services, Professional Services, eCommerce, and Brands+, its private label and owned brands portfolio.

United Natural Foods, Inc. recently appointed Angie Balian as its Chief Brands Officer

Prior to joining UNFI, she served as Vice President and General Manager of Weston Foods, where she was accountable for the overall business strategy and development of a multi-year growth plan for the nearly $800 million packaged breads, rolls, and alternatives category. She also has experience from her nearly 16 years at Coca-Cola Canada, having served in roles such as Vice President, Commercial and Franchise Leadership and as Vice President, Marketing for the Stills Beverage category.

She also holds a bachelor’s degree in Business Administration and Management from the Schulich School of Business at York University.

Balian’s appointment is effective immediately, and she will continue reporting to Testa.

Chris Testa, President, United Natural Foods, Inc.“There is a tremendous opportunity with our private and owned brand offerings as grocery retailers are specifically looking to us to help them source the unique products, value, and price points they need to support their communities,” said Testa. “Angie’s experience with sales and marketing of national consumer-packaged brands along with her track record for building high-performing teams will help us grow and improve on what is already a very strong portfolio of UNFI products.”

Congratulations to Angie Balian on this exciting appointment!

United Natural Foods, Inc.