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United Natural Foods, Inc. Partners With CoupDog; Chris Testa and Rob Balfour Comment

United Natural Foods, Inc. Partners With CoupDog; Chris Testa and Rob Balfour Comment


PROVIDENCE, RI
Monday, October 24th, 2022

Now more than ever, consumers are looking to stretch their pennies in the grocery aisles due to rising inflation and food prices. To help its retail customers meet the needs of shoppers, United Natural Foods, Inc. (UNFI) has teamed up with CoupDog to provide access to its state-of-the-art digital coupon technology.

Chris Testa, President and Chief Marketing Officer, United Natural Foods, Inc.“Retailers rely on UNFI to help them discover what’s next, introduce them to new opportunities to drive growth and efficiencies, and deliver insights and expertise that help them succeed in their market. To that end, we’re excited to be working with CoupDog to unleash the latest in digital technology to redefine coupons for grocery retail,” said Chris Testa, President at UNFI. “Our focus is on solutions that empower retailers to grow and thrive while improving the customer experience for shoppers. These technologically advanced coupons not only deliver a more reliable and secure transaction, but they are also structured to reduce costs, improve cash flow, increase shopper loyalty, and drive retailer profits.”

Through this partnership, UNFI wants to continue helping its customers operate their stores more efficiently, and through CoupDog’s Blockchain technology, retailers can access an easy-to-use and reliable digital coupon that can be integrated into mobile wallets or printed. According to a release, CoupDog’s solution also fully supports the new 8112 Universal Digital Coupon format.

United Natural Foods, Inc. has teamed up with CoupDog to provide its retail partners with access to its state-of-the-art digital coupon technology

Coupons have been a successful way to drive consumers to stores through discounts and deals; however, retailers have had to balance the benefits with fraud concerns related to traditional coupons. CoupDog’s technology addresses those concerns while making it easy and hassle-free for shoppers to discover and redeem coupons from national, regional, and emerging consumer goods companies.

Rob Balfour, Chief Executive Officer, CoupDog“We are very excited to be working with UNFI to empower independent grocers to deliver a modern, simple, easy-to-use digital coupon platform,” added Rob Balfour, Chief Executive Officer of CoupDog. “We are proud to provide these retailers with best-in-class promotional tools, allowing them to deliver compelling promotions and significant cost savings to their customers.”

CoupDog digital coupons easily integrate with a retailer’s point-of-sale, e-commerce, and marketing platforms to create a seamless omnichannel experience for shoppers. Coupon acceptance, validation, and redemption are completely managed by the solutions company, with no additional labor required from retailers.

To learn more about this new partnership and CoupDog’s solution, click here.

What impacts will this alliance have on UNFI’s retail partners? Keep reading Deli Market News for updates.

United Natural Foods, Inc.
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