United Supermarkets, LLC, is enhancing its Smart Rewards loyalty program. The program will now feature more ways to earn points as well as more options for redeeming them. The Reward options will change on a seasonal basis. Redeeming points can be done through the new touch-screen kiosks located at the front of any DFW Market Street location, on the new Market Street mobile app, or online at the store’s new website, www.marketstreetdfw.com. The new component to the platform is “Smart Buys” which allows consumers to purchase specially marked products throughout the store. Consumers can also receive bonus points ranging from 25 to 500 points per item which can be used toward a wider variety of reward options. Robin Cash, Loyal Marketing Manager, stated, “The Smart Rewards loyalty program has far exceeded our expectations in its first year. Our Market Street guests in the Metroplex have embraced this unique program and appreciate the cash discounts the program gives them just for shopping with us." Robin Cash, continued, “These new enhancements mean that our guests will earn points much faster, and they will have more choices in how they can use their points.”