For a limited time only, consumers will be able to get their hands on pickle chips that won’t be found in a jar. Utz® and Grillo’s Pickles are giving rise to a crunchy flavor combo with the new Dill Pickle flavored potato chips.
“We are excited to work with Grillo's Pickles,” said Bill Blubaugh, Senior Vice President, Marketing and Communications, Utz Brands. “As we work to bring innovation and excitement to our brand fans, our new Utz & Grillo’s Classic Dill Pickle flavored potato chips will deliver with big and bold flavor! They are crispy, crunchy, and delicious—fans will love them!”
The perfect blend of fresh, crispy, salty, and dill pickle flavor, this new product is the first collaboration for the duo, tackling two snack groups with a loyal and devoted following. Consumers like Eddie Andre, Grillo’s Director of Brand Experience, have long paired the crunchy snack brands and are excited to have the same experience from one bag.
“I would eat Utz chips and a Grillo’s spear while working the pickle cart, so to have two of the best snacks available collaborate is a dream come true,” said Andre. “The thing about Grillo’s and Utz is that you can’t just have one—they’re way too good! I know when Grillo’s fans and pickle lovers alike try this chip, they’re going to go wild for it, and I have no doubt Utz fans will too.”
I can already see the possibilities of this new chip flavor, especially in a sandwich or burger.
As noted in the release, the new flavor is only around for a limited time. The chips come in 2.625 oz On-the-Go and 7.75 oz Take-Home sizes, with suggested retail prices of $2.19 and $4.29, respectively.
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