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Utz® Introduces New Mike’s Hot Honey® Extra Hot Potato Chips; Amber McGrogan and Mike Kurtz Comment

Utz® Introduces New Mike’s Hot Honey® Extra Hot Potato Chips; Amber McGrogan and Mike Kurtz Comment


HANOVER, PA
Monday, May 13th, 2024

Utz® and Mike’s Hot Honey® partnered to create a new chip that may just be the next chip craze. The introduction of new Utz Mike’s Hot Honey EXTRA HOT potato chips may just be too much excitement for snackers.

Amber McGrogan, Marketing Director, Utz Brands“We know hot and spicy is currently the No. 1 flavor in salty snacks. That’s why, following the success of our original Mike’s Hot Honey potato chips, we wanted to offer fans an even hotter snacking option,” said Utz Brands Marketing Director Amber McGrogan. “Mike’s Hot Honey has been a great partner over the last year, and we look forward to continuing to work together to bring the sweet heat to snacking fans nationwide.”

According to a press release, the chips are available now through September. They offer a fiery flavor that builds off the original Utz Mike’s Hot Honey chips but with three times the heat.

Utz® and Mike’s Hot Honey® partnered to create a new craze: Utz Mike’s Hot Honey EXTRA HOT potato chipsThe mouth-watering, “swicy” (sweet and spicy) potato chips—as the company termed the flavor—are gluten-free and kosher-certified. They come in an on-the-go, 2.625 oz size and a take-home, 7.75 oz size.

Mike Kurtz, Founder, Mike's Hot Honey®“At Mike’s Hot Honey, we think everything is better if it has the perfect kick of sweet and heat, and that’s never been more true than with the incredibly popular Utz Mike’s Hot Honey potato chips,” said Mike’s Hot Honey Founder Mike Kurtz. “We’ve tasted the new Utz Mike’s Hot Honey EXTRA HOT Chips, and we just know Utz fans are going to love them as much as we do.”

Sounds like a chip I’m going to need my hands on ASAP.

Utz®
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