Consumers will soon be rolling out the barbecue one last time for their final cookout of the summer. Labor Day is fast approaching, creating ample opportunities for retailers to highlight specialty products that fit perfectly into the holiday spread. Venus Wafers crackers should be on everyone’s picnic tables, and Jim Anderko is here to tell us why.
“Retailers should build displays around featured products—dips, spreads, cheeses, meats, and crackers/crisps,” said the Vice President of Sales and Marketing. “Venus Wafers offers shippers for all of our CaPeachio’s items to support those merchandising tactics. We suggest positioning the shippers and displays near the cheese case with the featured items highlighted to pair with crackers, cheeses, and dips.”
For this Labor Day, Venus Wafers is highlighting its CaPeachio’s brand, including its new Classic Golden crackers. These crackers are the perfect complement for picnics, charcuterie boards, spreads, dips, or as an anytime snack.
“The CaPeachio’s Assortment offering is perfect for a variety of crackers in one box for Labor Day events,” Jim told me. “Retailers should also feature Original Water, Peppercorn & Poppy, Butter Flavored, Multigrain Wheat, Vegetable, and the new Ancient Grains flavors. All of these offerings are non-GMO, vegan, and Kosher approved.”
As Jim relayed, crackers and crisps are the perfect complement for dips, spreads, and cheeses during Labor Day picnics. Everyone is looking for ways to pair these offerings in a new and exciting combination.
Plus, with the Thanksgiving and Christmas holidays quickly approaching, Jim suggests that you give shoppers ideas for charcuterie boards and party platters now.
Don’t miss this opportunity to squeeze out the last ounce of summer sales. And make sure crackers and crisps are front and center!
