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Venus Wafers' Jim Anderko Spotlights Holiday Merchandising Options

Venus Wafers' Jim Anderko Spotlights Holiday Merchandising Options


HINGHAM, MA
Tuesday, December 12th, 2023

In the face of impending holiday gatherings, consumers can get bogged down by the stress of entertaining—especially when planning food to impress their guests. However, one can’t go wrong with a classic cheese and cracker combo to tide loved ones until mealtime. Retailers can help get this message across by showcasing Venus Wafer’s CaPeachio’s Assortment pack, which is perfect—and most importantly, easy—to add to any charcuterie board.

Jim Anderko, Vice President of Sales and Marketing, Venus Wafers“Shippers are Venus’ best merchandising vehicle during the holidays. These should be placed around the Deli Cheese and Meat cases within the Deli Department,” explains Jim Anderko, Vice President of Sales and Marketing, sharing how best retail partners can capitalize on holiday demand while helping their shoppers. “Cross-merchandising the crackers within the Deli department with cheese, meat, spreads, and dips. Give the consumers ideas and options for their holiday charcuterie boards.”

The CaPeachio’s Assortment pack that Venus will highlight this holiday features three sleeves of 4.4 oz crackers in Original Water, Multigrain Wheat, and Butter varieties. They are available in open stock and shipper display for the festive season.

Shippers are Venus Wafers’ best merchandising vehicle during the holidays, and they perform well when placed around the cheese and meat cases within the deli department

To give retailers an added merchandising boost, Venus has various creative display options and shippers that will help within the bakery department and snack aisles.

“We offer an array of displays for our brands Mariner and CaPeachio’s, ranging from one flavor up to a variety of four different flavors in one shipper,” adds Jim. “We are always looking for partners during the holiday season for cross-merchandising opportunities and others to feature our brands with the cheeses in the deli department.”

The CaPeachio’s Assortment pack that Venus will highlight this holiday features three sleeves of 4.4 oz crackers in Original Water, Multigrain Wheat, and Butter varieties

You can’t go wrong with a partner like Venus Wafers to help you navigate the in-store buzz of the holidays, so reach out to the team today to team up.

Venus Wafers
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