As more and more consumers begin to look at shopping as an investment in the cause that a brand supports, one dairy brand has demonstrated its commitment to sustainability and responsible practices. Vermont Creamery has been ranked in the top 10 percent of the most purposeful brands, according to the 2021 Purpose Power Index™ published by StrawberryFrog and RepTrak.
“From the beginning, we’ve been an organization that has cared deeply for our people, our planet, and our community,” said Adeline Druart, President of Vermont Creamery. “To see our efforts toward responsible business recognized makes me incredibly proud, especially as we share this respect with amazing global brands. I want to thank our incredible team that works hard daily to bring our mission to life. Vermont Creamery was built on the concept of doing business for good and leaving a positive ‘handprint’ on everything we touch, which continues to be our North Star every day.”
The survey was conducted in early 2021, with over 6,5000 respondents providing insight on more than 250 leading companies, according to a press release.
Vermont Creamery, which was founded in 1984 with a mission to craft the highest quality dairy products, is a Certified B Corporation with a four-pillar sustainable business strategy. The dairy maven’s unique sustainability blueprint focuses primarily on its employees, communities, the planet, and the supply chain. Each year, goals are set and reported on in the company’s annual Mission Report.
“Most organizations understand the importance of finding their ‘why,’ but merely knowing your purpose is not enough,” said Scott Goodson, Founder and Chief Executive Officer of StrawberryFrog. “It’s about translating that into meaningful action through a company-wide cultural movement—one that begins internally and permeates externally—to effectively shift habits and mindsets and drive positive change. The Purpose Power Index is the first empirical measure of companies activating purpose at the core of their business.”
Surely, this isn’t the last pivotal milestone for the dairy provider, so keep reading Deli Market News as we continue to report.