New Mousse Au Poulet
DePalo Foods Strombolis
Beano's - First in Deli. Always Delicious.
Veroni Talks Social Media Strategy; Emanuela Bigi Details

Veroni Talks Social Media Strategy; Emanuela Bigi Details


ITALY
Friday, April 19th, 2024

Engaging with the end-user of your products is now more important than ever, as shoppers want to feel that personal touch coming from the brands they trust. With Veroni at the wheel, there’s no question about compelling social media engagement.

Emanuela Bigi, Marketing Manager, Veroni Salumi“Charcuterie board-crafting has increasingly become one of the most popular American food trends: a food aesthetic that went viral online and quickly became a go-to appetizer for gatherings of all kinds, from parties and happy hours to family celebrations,” Emanuela Bigi, Marketing Manager, begins. “To engage with this, we launched our new social media campaign, Veroni charcuterie boards: the Italian touch!, last December.”

This video tutorial series, aimed at helping people learn or master the art of charcuterie board-crafting using the AperiTime line, was created to further inspire millions of American social media users.

To engage with the rising charcuterie trend, Veroni launched its new social media campaign—Veroni charcuterie boards: the Italian touch!—last December“The value-add of the content is that it lies in our Italian DNA; that Italian touch, style, and taste that made us famous worldwide,” Emanuela adds. “After our pilot project, we continued the video tutorial series with four themed cutting boards: the AperiTime Charcuterie Board, the Happy Birthday Charcuterie Board, the Spring Charcuterie Board, and the Discover the Taste of Italy Board.”

This final charcuterie board highlights the excellence of cured meats from Emilia-Romagna and emphasizes the importance of Italian production and quality, a key to Veroni’s sales success in the American market.

Aimed at helping people learn or master the art of charcuterie board-crafting using the AperiTime line, the video series was created to further inspire millions of American social media usersThe multichannel campaign is available on Veroni’s U.S. social media and Italian profiles, Instagram, Facebook, Linkedin, Twitter, and YouTube, and its websites.

Deli Market News continues to follow the pulse of what’s next in the specialty industry, so stay tuned.

Veroni
Topics: