New offerings bringing some of Italy’s finest to a hungry United States public will soon be within the grasp of the buy-side. The Italian aperitivo concept will be the star of Veroni's booth during the Summer Fancy Food Show (SFFS) at the end of this month.
“The aperitivo segment underscores Veroni’s commitment to offering meticulously crafted Made in Italy products, specifically tailored for American consumers,” Emanuela Bigi, Veroni’s Marketing Manager, shared with me.
Among the new entries, there is the Chubs range. These different and typical Italian salami are also available sliced, ready to serve and taste during a home-made aperitivo in perfect Italian style. Different types of salami include:
The Summer Fancy Food Show is a key event for Veroni, helping the company maintain a strong presence in the U.S. market. New York is a particular favorite, where Emanuela shared the team can showcase its Italian identity.
“That’s why Veroni will be participating with ICE-Agency for the promotion and internationalization of Italian companies abroad,” Emanuela explained. “Moreover, we have organized a collateral event in NYC during SFFS’s days, dedicated to the aperitivo moment, and hosted by Campari, another renowned Italian company. This event promises to be a gathering where Italian flair shines, it's an opportunity to savor a gourmet experience curated by chef Luca Capasso with the renowned CECCONI’s Nomad New York and Campari’s expert bartenders. Guests will have the chance to indulge in Veroni’s authentic Italian charcuterie paired with Campari’s cocktails amidst the incredible New York skyline from Campari's Skyscraper.”
In recent years, there has been increasing attention toward personal wellness as well as animal welfare. In response to this trend, Veroni has put its resources toward introducing an animal wellbeing program. Now, all of Veroni's trays feature the certification 'Humanely Raised Meat,' ensuring the brand’s products meet the growing consumer demand for ethically sourced and high-quality foods.
“Veroni has made the Italian aperitivo a hallmark of its brand. We've carefully studied the preferences and needs of the U.S. market to develop products that perfectly blend the Made in Italy with American consumer demands. This strategy has led to the creation of our best-selling lines such as AperiTime and the Snack, which offers a kit of mixed goods including cured meats, cheese, olives, dried fruit, and breadsticks,” Emanuela concluded.
The company is coming off seeing the attraction in action, having just returned from winning over Houston audiences at the International Dairy Deli Bakery Association's premier trade show earlier this month.
Now, all those attending, both locally and internationally, for New York City’s SFFS June 23–25 can see for themselves at booth #2719. Catch you there!
