Fourth-generation Italian family owned Volpi Foods is expanding its portfolio with another tasty selection. Recently, the St. Louis, Missouri-based producer of specialty cured meats added Jamón Serrano to its Cured Meat lineup, the Spanish counterpart to the brand’s highly acclaimed Traditional Prosciutto.
“Prior to the pandemic, Jamón Serrano was on the rise in the United States, and we’ve seen demand continue to increase. After the past year of cooking at home, consumers are looking to satiate their desire for travel through new foods and flavors,” Marketing Manager Deanna Depke explains. “Jamón Serrano allows for that exploration and encourages shoppers to elevate their everyday and special occasion recipes.”
The Jamón Serrano is available for purchase in pre-sliced 3 oz portions and comes in Volpi’s signature Eco-Pack™, a paper-based packaging that uses 70 percent less plastic than standard deli packs. The waste-reducing packaging is allegedly a first for the pre-sliced meat industry and showcases Volpi’s commitment to responsible practices.
According to the release, this Spanish-inspired ham is crafted with care and aged a minimum of 12 months to impart a distinct depth of flavor. The new product will be available at select retailers across the country.
Expand your shelf with Deli Market News as we keep an eye on the latest trends and releases in the industry.