Behind every grocery brand is a team of marketing professionals, and Wakefern Food Corp. recently strengthened its team in order to keep growth on its horizon. Last week, the grocer welcomed Ranjana Choudhry as its new Vice President of Advertising and Social Media, and promoted Laura Kind to Vice President of Brand Strategy.
As Wakefern's new Vice President of Advertising and Social Media, Choudhry will lead the Advertising and Social Media divisions to develop marketing and digital content strategies that harness the brands’ iconic promotions. In addition, she will also introduce fresh, new campaigns across the advertising and digital channels.
Choudhry joined Wakefern in March and brings more than 25 years of experience as a global marketing and communications leader to her new role. Her career began with Grey Advertising, a global marketing communications agency. She relocated to New York while working for WPP, a multinational advertising agency where she led more than 400 team members in 220 countries across Asia, India, Africa, Eurasia, Europe, Latin America, and North America for Colgate-Palmolive’s brands.
Choudhry has a Masters in Philosophy of Advertising from Delhi School of Economics and a Masters of Commerce in Marketing from Shri Ram College of Commerce in India. Choudhry completed her Bachelor of Commerce from Jesus & Mary College, also in India.
Kind first joined Wakefern in December of 2018, quickly building a strong track record as Director of Own Brands Marketing and Packaging. She was pivotal in driving the successful design, positioning, and launch of Wakefern’s newest Own Brand offerings, Bowl & Basket and Paperbird. Prior to joining the grocer's team, Kind was Director of Brand at Jet.com, a Walmart e-commerce company, where she built the company’s private label brand, winning several awards for its packaging and design. According to a press release, she has also held marketing leadership roles in the clothing retail sector. Kind has a bachelor’s degree from Northwestern University.
In her new role as Vice President of Brand Strategy, Kind will oversee strategic brand management for the ShopRite, Price Rite Marketplace, The Fresh Grocer, Dearborn Market, and Gourmet Garage banners. She will also work to uniquely differentiate these banners in the marketplace, shape their brand identities, and ensure connectivity in all customer-facing initiatives.