Get ready to see an expansion of Di Bruno Bros.’ portfolio of products! Wakerfern Food Corp. has appointed CPG industry veteran Rick Brindle to an advisory role supporting the expansion and distribution of the Wakefern banner.
“I am excited to work with this outstanding team and contribute to the growth of this one-of-a-kind brand,” shared Rick Brindle. “Di Bruno Bros. has a tradition of providing great food and specialty groceries that people love, and I’d encourage anyone who hasn’t tried the products, to do so. When it comes to their charcuterie, nothing beats the flavors from the old country!”
Brindle brings decades of leadership experience from roles at Mondelēz International, Kraft Foods, Nabisco, Procter & Gamble, and Safeway Food Stores. A press release added, Brindle has extensive experience advising retailers and wholesalers in the Grocery, Club, Mass Merchandising, and E-Commerce retail segments. Before leaving Mondelez, Brindle led their Industry Development practice as Vice President, working closely with industry influencers representing major retailing segments.
A pioneer in online grocery retailing, Brindle also developed and led Nabisco's Global eSales efforts from 1997 to 2001, and continued to lead Kraft Foods North American eSales until 2010. Coincidentally, Di Bruno Bros. was one of the first specialty grocers online when it began selling its products nationwide in 1998. The specialty food retailer and purveyor of gourmet cheeses and cured meats has been in the Philadelphia area since 1939.
“We are thrilled to have Rick support the Wakefern team,” said Mike Stigers, President, Wakefern. “His extensive background in CPG and online grocery retailing will be invaluable as we expand the Di Bruno Bros. brand and enhance product offerings for customers and wholesalers nationwide.”
Brindle will work closely with Michael Day, Senior Vice President, Business Development, Wholesale and Member Services; Emilio Mignucci, Vice President, Di Bruno Bros. Brand; along with Wakefern’s Wholesale division, to expand the distribution of the Di Bruno Bros. product portfolio and build a consumer products sales and marketing organization firmly positioned for growth and success.
Congratulations to Rick Brindle on this new role!
