One of the retailers that many suppliers would love to add to their portfolio is Walmart—and for good reason! The company has remained at the forefront of grocery and continues to grow in leaps and bounds. In an effort to connect with more suppliers, Walmart has revealed the application process for its seventh annual Open Call, which invites entrepreneurs with a drive to have their U.S.-manufactured products on Walmart shelves apply for the opportunity to meet with Walmart buyers on October 1, 2020.
“During this year of unprecedented challenges for U.S. businesses, Walmart remains committed to sourcing products made, grown, or assembled in the U.S.,” said Laura Phillips, Walmart Senior Vice President for Global Sourcing and U.S. Manufacturing. “By investing in products that support American jobs, we are able to bring new, exciting products to our customers, support new jobs in our local communities, and invest in small businesses across the country.”
The opportunity will come in the form of virtual pitch meetings.
2020’s Open Call attendees could secure deals ranging from a handful of stores in local markets to supplying hundreds, even thousands, of stores such as Sam’s Clubs and on Walmart.com, according to a Walmart statement.
“Walmart’s annual Open Call event gives us a unique occasion to identify new suppliers who can meet our customers’ needs with unique and innovative products manufactured or produced in the U.S. For the first time, this year’s Open Call event will be virtual, enabling even broader participation from potential new suppliers,” explained Phillips. “We know how important this opportunity is for many small businesses, especially this year, and we are looking forward to seeing the new product submissions and meeting potential new suppliers.”
The deadline is August 10 to apply to participate in this year's Open Call for U.S.-manufactured products. The event itself, scheduled for October 1, kicks off Walmart’s celebration of U.S. Manufacturing Month and will include similar programming to previous years. In addition to one-on-one pitch meetings with Walmart buyers, participants will have an opportunity to hear directly from Walmart executives and learn from company leaders during smaller breakout sessions designed to inform, empower, and encourage supplier-hopefuls.
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How can this Open Call impact the supply-side’s success? Only those willing to take the chance will find out and we look forward to seeing who makes the Walmart cut. Keeping checking back with Deli Market News as we bring you the opportunities that help our industry thrive.