The move to a more sustainable beef industry just got a big push in the way of Walmart and its clubhouse banner Sam’s Club, which have pledged to transition its beef supply to a completely sustainable one by 2025.
“In 2016, our CEO, Doug McMillon, committed to sourcing 20 key commodities more sustainably by 2025. As the needs of the world have shifted, we are furthering our original goal while staying true to one of our earliest sustainability commitments—to sell more sustainable products while maintaining the low prices customers expect,” wrote David Baskin, Merchandising Vice President of Meat for Walmart U.S., and Kyle Kinnard, Vice President and Divisional Merchandise Manager of Meat and Seafood for Sam's Club U.S. “Beef is one of these commodities. As the world population continues to grow, so does the global demand for protein, which brings a unique set of sustainability challenges and opportunities.”
The two executives outlined a few steps in how the retailer plans to execute its latest meat strategy, spotlighting its relationships with suppliers and collaboration as keys to its success.
“Supporting farmers and ranchers in their efforts to improve and continuing to drive meaningful, lasting change across the beef supply chain calls for collaboration,” Baskin and Kinnard said. “While we work with individuals and small groups of stakeholders, we are also partnering—and invite our suppliers to join us in—key collective action initiatives, such as the U.S. Roundtable for Sustainable Beef, Midwest Row Crop Collaborative, and Field to Market.”
Additionally, the two called for a need for greater transparency and partnership, encouraging suppliers to improve their own sustainability efforts.
As for Walmart’s side, the team worked with The Nature Conservancy to identify opportunities and strategies to improve its efforts throughout its own supply chain using a science-driven process.
“With this in place, we aspire to source from fresh beef suppliers who have a tech-enabled supply chain to measure sustainability impact at scale,” Baskin and Kinnard wrote.
Grazing lands cover about 40 percent of the United States, according to a press release, including iconic ecosystems and important wildlife. To read all the details of Walmart and Sam’s Club’s plan on how that system can contribute to and strengthen the ecosystem, click here.
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