Whole Foods Market is becoming one of many bodegas in a city of bodegas thanks to an all-new store concept that is inspired by, you guessed it, bodega formats. According to a report by Eater, the specialty grocer opened a new convenience store concept earlier this year in Chelsea, New York, called Whole Foods Market Daily Shop.
With its new concept, Whole Foods Market is offering its NYC shoppers an alternative to traditional grocery formats. The shop features self-checkout kiosks, an açaí bowl station, traditional grab-and-go items (like bagels, pastries, etc.), common grocery store items (including a mini produce aisle and local goodies), and convenience store items (like toothbrushes, shampoos, etc.).
While it's too soon to tell whether Whole Foods' latest store concept, a first-of-its-kind for the Amazon-backed retailer, will pan out, I think it is safe to say the specialty grocer is, at the very least, looking to get on solid footing in 2019. In the past three months alone, Whole Foods announced major 2019 expansion plans, only to then reveal plans to drop its 365 banner.
Is the bodega-format what Whole Foods has been looking for all along? Deli Market News will keep you posted.