For the fifth year, Whole Foods Market released its list of what it believes to be the most anticipated and innovative food trends for the upcoming year. Over 50 Whole Foods team members, including local foragers, regional and global buyers, and culinary experts, have finalized their top ten food trends for 2020.
Ranging from West African foods to new flour varieties, Whole Foods has exerted efforts to include a wide variety of offerings from multiple categories, including CBD. The full press release offers which products shoppers should try, but here’s what to keep an eye out for next year:
In general, farming and grazing practices that restore degraded soil, improve biodiversity, and increase carbon capture to create long-lasting environmental benefits, such as positively impacting climate change.
2020 will bring more interesting fruit and vegetable flours like banana, cauliflower, and tigernut flour.
Foods from West Africa
The 16 nations within West Africa share similar foods, but each have their own specialties based on subtle influences from the Middle East and Western Europe. Brands are looking to West Africa for its superfoods too like moringa and tamarind, and lesser known cereal grains sorghum, fonio, teff and millet.
Out-of-the-Box, Into-the-Fridge Snacking
The keyword is “fresh” in this new generation of grabbing and going—hard-boiled eggs with savory toppings, pickled vegetables, drinkable soups, and mini dips and dippers of all kinds, all perfectly portioned and in convenient single-serve packaging.
Plant-Based, Beyond Soy
As the plant-based movement gains traction with flexitarian eaters, brands are looking to avoid as many of the top allergens as possible, so look for plant-based prepared foods (especially meat alternatives) and traditionally soy-based condiments going soy-less!
Everything Butters and Spreads
Has (insert nut, seed, snack) been made into a butter yet? It’s likely to happen in 2020. Think tahini, pumpkin, macadamia, and even chickpea butters (no, it’s not a new name for hummus).
Rethinking the Kids’ Menu
Food brands are taking notice for the next generation and expanding the menu beyond nostalgic foods with better-for-you ingredients, such as organic chicken nuggets, non-breaded salmon fish sticks, and colorful pastas in fun shapes made from alternative flours.
For those seeking sweetness outside of the usual suspects like sugar, stevia, honey, and maple syrup, there’s lots more to choose from for your cooking, baking, and tea- or coffee-stirring needs.
For the health-conscious at-home chef, adding plant-based ingredients to meatballs and burgers has an added bonus—it’s budget-friendly! Flexitarians looking to strike a tasty balance between meats and plants can expect more blended products in their future.
With so many consumers seeking out alternatives to alcohol, unique non-alcoholic options are popping up everywhere, from menus at the world’s most acclaimed bars to specialty stores.
“Try the Trend” products and brands illustrating 2020 food trends include a variety of products available now or coming to Whole Foods Market stores in 2020 for either local or national distribution. Stay with us at Deli Market News to see how these trends play out.