WHOLLY^® GUACAMOLE Shares Survey Findings for National Guacamole Day; Chris Monahan Comments

As fall and football season coincide, retailers have a prime opportunity to capitalize on seasonal trends. MegaMex Foods, the producer of WHOLLY^® GUACAMOLE, recently conducted a survey to celebrate National Guacamole Day and align with the excitement of football season. This research offers valuable insights for retailers looking to enhance their product offerings and engage consumers during this key time of year.

“Rituals are a huge part of the football fan experience, and America's obsession with avocados makes guacamole the standout in any starting lineup,” said Chris Monahan, Brand Manager. “Made with 100 percent Hass avocados with no preservatives added, WHOLLY GUACAMOLE is the convenient, high-quality, refrigerated guacamole that's always ready to be put in the game.”

Toluna, a market research company, which acted on behalf of the maker of WHOLLY GUACAMOLE, found that pre-made guac is the go-to snack on game day for 50 percent of the football fans surveyed, which included more than 2,200 football fans.

Additional results specific to game-day snacking include:

• Eating the same food (31 percent)
• All guests surveyed were more likely to watch a football game with friends if they like the snacks being served (40 percent), second only to the team playing (74 percent)
• Americans ages 18–34 from the survey confirmed they are more likely to watch a football game if they like the snacks (62 percent) versus ages 55 and up (19 percent) who place more emphasis on the teams playing

Retailers can enhance their offerings with WHOLLY GUACAMOLE, available in two convenient sizes: Minis and Bowls. These options cater to individual consumers and larger gatherings alike, making them ideal for any sports event. With these products now on grocery shelves, retailers can effectively meet the demands of fans looking for easy and delicious game-day snacks.

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