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Yasso Introduces Newest Product Innovation

Yasso Introduces Newest Product Innovation


BOULDER, CO
Friday, May 22nd, 2020

There’s always room for dessert, whether it be in consumers’ tummies or their carts. Retailers looking to further differentiate their frozen dessert offerings should look no further than Yasso Frozen Greek Yogurt’s newest innovation, its Dipped Greek Yogurt Bars.

Craig Shiesley, Chief Executive Officer, Yasso"As we start the next chapter of Yasso, a new platform and new category innovation will be key to accelerate our growth trajectory," said Craig Shiesley, Yasso CEO. "We will look to create the same craveable, satisfying goodness across these new frozen snacking categories as we have done within our leading bars business, starting with our new Dipped Bars, which deliver incredible indulgence."

The newest innovation from the one-of-a-kind novelty brand features both a milk and dark chocolatey coating, with crisped quinoa—yes, quinoa!—covering Yasso’s iconic, smooth, creamy yogurt bars, according to a press release. All we have to say to that is: Quinoa in the frozen dessert aisle? Ground-breaking—and we mean this in the most un-Miranda Priestly way.

Retailers looking to further differentiate their frozen dessert offerings should look no further than Yasso Frozen Greek Yogurt’s newest innovation, its Dipped Greek Yogurt Bars

The Dipped Greek Yogurt Bars are available in four indulgent flavors: Mint Chocolate Crunch, Peanut Butter Chocolate Crunch, Sea Salt Caramel Chocolate Crunch, and Vanilla Chocolate Crunch—each of which deliver on real, better-for-you goodness that will satisfy any craving. With only 140-160 calories and 4 grams of protein per bar, Yasso’s latest addition to its product lineup is yet another way the innovator is pushing the boundaries for frozen treats by combining nutrition with flavor for a knock-out product.

As more specialty foods operators push the boundaries on classic categories, Deli Market News will continue to follow along with the latest updates.

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