Caves of Faribault, a subsidiary company of Swiss Valley Farms and a producer of blue cheese, Gorgonzola, and other specialty cheeses, has entered a partnership with Norseland, Inc., the exclusive importer of Jarlsberg® cheese in the United States. The two companies will now collaborate and expand sales outreach in the specialty food segment, with a stated goal of realizing accelerated growth and domain authority within this artisan category in the fast-paced food industry.
"By partnering with Norseland and their expansive network of sales professionals, we see tremendous opportunity to raise brand awareness and increase distribution of our Caves of Faribault brand," said Don Boelens, CEO of Swiss Valley Farms. "We believe this strategic alliance will be beneficial for both companies’ continued growth and success in the ever-changing specialty food category."
According to press release, the alliance will allow both brands to collaborate and expand combined sales and marketing reach for the entire specialty foods industry, and is expected to benefit both existing and future customers. The companies say the purpose of this alliance is to further enhance the sales support, customer service, product distribution and marketing coverage for both companies. Norseland’s national sales force and national distribution network is expected to facilitate the expansion of Caves of Faribault products to grocers, retailers and foodservice channels.
"All of the brands Norseland manages exhibit the quality craftsmanship desired by consumers in this industry," said Boelens.
Boelens continued that unifying the companies’ experience and resources will well-position them offer their product lines to more consumers and achieve their long-term goal of brand equity in the market.