Domino's has launched a new campaign where celebrities are touting their favorite way to order on any device, the Domino’s AnyWare™ system.
"Thanks to the AnyWare suite of technology, customers can place their favorite order via text, tweet, TV, smartwatch, and more," said Dennis Maloney, Domino's Vice President – Chief Digital Officer. "Domino's newest TV commercials showcase celebrities placing orders on their favorite devices, proving that, for every type of personality and in any situation, there's a perfect way to order."
In these celebrity-centric TV ads, Domino's teams up with stars like Eva Longoria, Sarah Hyland, Richard Sherman, and Clark Gregg with their favorite ordering method, including Longoria through her TV, Hyland with the pizza emoji text, Sherman through Twitter, and Gregg with his smart watch.
"Domino's makes it so easy to order your favorite pizza," Longoria said. "Within a few clicks of a button, or in my case, TV remote, your dinner is ordered – and you never have to leave your sofa or miss a moment of your favorite show. Now, that's convenience."
According to a press release, Domino’s AnyWare is an innovative technology that gives customers the ability to order in more ways and on more devices than ever before: via text, Twitter, Samsung Smart TV®, Pebble® smartwatch app, Android Wear smartwatch app, Ford SYNC® AppLink™ system and voice ordering with Dom. To utilize Domino's AnyWare, the company says customers must have a Pizza Profile with a saved Easy Order. More information can be found at anyware.dominos.com.
"No matter which way you order, one thing is certain: Domino's aims to give its customers the best possible experience," said Maloney. "In fact, Domino's Android™ and iOS apps were just named the highest-rated retail apps for restaurants by ARC from Applause®, which we couldn't be more proud of. We hope to continue making our customers happy by allowing them to order from nearly anywhere, on more platforms than ever."
To view a bonus, online-only spot from the campaign, watch the video above.
