C.H. Guenther & Son (CHG) recently announced that it acquired Wback GmbH (Wback), one of the large-scale bakeries for soft rolls in Europe. Founded in 2003, Wback supplies leading quick-service restaurants and food retailers from its two state-of-the-art manufacturing facilities in Bönen and Leipheim, Germany. The business will continue to operate under the Wback brand with production out of its existing facilities.
“CHG’s broad capability set, global manufacturing expertise, and focus on product quality will allow Wback to continue providing the best service to our customers while also expanding our geographic distribution,” stated Matthias Geißler, Managing Director of Wback, in a press release.
With the acquisition, CHG—owned by Pritzker Private Capital (PPC)—now has more than 3,500 employees in 22 food manufacturing locations in the United States, Canada, and Western Europe.
“Matthias and the entire Wback team have done a tremendous job growing Wback into a market-leading bun producer,” said Dale Tremblay, CEO of CHG. “They have remained focused on the customer with a commitment to product quality. We look forward to continuing to invest in the European market and providing value for customers.”
Chris Trick, Principal at Pritzker Private Capital, added, “CHG has consistently proven their ability to grow, both organically and through acquisition. We are pleased to welcome the Wback team to CHG.”
Financial terms of the transaction were not disclosed.
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