Mifroma - Turn an Ordinary Date Night into a Great Date Night... fondue it - Microwaveable cup ready to serve in 2 minutes - How do you fondue
New: Mariner Organic Little Dippers® Club House & Thin Wheat. Made Simple. Made Right.
C.H. Guenther & Son Acquires Wback, State-of-the-Art Facilities in Europe

C.H. Guenther & Son Acquires Wback, State-of-the-Art Facilities in Europe


SAN ANTONIO, TX
Monday, February 4th, 2019

C.H. Guenther & Son (CHG) recently announced that it acquired Wback GmbH (Wback), one of the large-scale bakeries for soft rolls in Europe. Founded in 2003, Wback supplies leading quick-service restaurants and food retailers from its two state-of-the-art manufacturing facilities in Bönen and Leipheim, Germany. The business will continue to operate under the Wback brand with production out of its existing facilities.

“CHG’s broad capability set, global manufacturing expertise, and focus on product quality will allow Wback to continue providing the best service to our customers while also expanding our geographic distribution,” stated Matthias Geißler, Managing Director of Wback, in a press release.

C.H. Guenther & Son (CHG) recently announced that it acquired Wback GmbH (Wback), a large-scale bakeries for soft rolls in Europe

With the acquisition, CHG—owned by Pritzker Private Capital (PPC)—now has more than 3,500 employees in 22 food manufacturing locations in the United States, Canada, and Western Europe.

“Matthias and the entire Wback team have done a tremendous job growing Wback into a market-leading bun producer,” said Dale Tremblay, CEO of CHG. “They have remained focused on the customer with a commitment to product quality. We look forward to continuing to invest in the European market and providing value for customers.”

Chris Trick, Principal at Pritzker Private Capital, added, “CHG has consistently proven their ability to grow, both organically and through acquisition. We are pleased to welcome the Wback team to CHG.”

Financial terms of the transaction were not disclosed.

For the latest in specialty food updates, keep reading us here at Deli Market News.

C.H. Guenther & SonWback GmbH


Mifroma - Turn an Ordinary Date Night into a Great Date Night... fondue it - Microwaveable cup ready to serve in 2 minutes - How do you fondueNew: Mariner Organic Little Dippers® Club House & Thin Wheat. Made Simple. Made Right.

Have a new product, press release or story idea?

Let us know

In This Story


Today, we’re much more than flour, but we continue to remain a family, a very large family to be sure. We embrace each product and business branch of the C.H. Guenther and Son, Inc. family tree...


Chukar Cherries Wins Gourmet Food of the Year at Las Vegas Market

Original Assortment named Best in Category at 2019 Housewares Design Awards.
View Press Release

Time to Explore a Whole New Organic Look and Brand-New Range for Explore Cuisine at Expo West 2019

The innovative organic pasta brand creates a new Risoni category for rice-lovers seeking a better-for-you option that is high in protein and a good source of fiber.
View Press Release

NJ's Pereg Natural Foods Pushes The (Resealable) Envelope Again With 3 New Varieties of Crispy, All-Natural Bread Crumbs

They join a crunchy family that includes Classic, American, Viennese, Mexican, and Italian Fine Bread Crumbs and their Japanese cousins Spicy Panko, Coarse Panko, and Fine Panko.
View Press Release

U.S. Championship Cheese Contest Sets New Record for Entries

The WCMA breaks previous records with an 11 percent increase in the number of overall entries submitted.
View Press Release

Kerry Launches Non-GMO Yeast

New Acryleast™ is effective in reducing acrylamide levels by up to 90% with no impact on taste or texture.
View Press Release