Creamy, spreadable, flavorful; it’s no doubt that Alouette cheese is a work of art. Now, showing consumers how to create their own culinary works of art, is Alouette’s new, tongue-in-cheeky summer media campaign, “Eat Artfully.” Featuring a series of humorous “how-to” recipes parodying trendy recipe videos that are easy to watch, but impossible to make, each ad showcases how by just adding Alouette cheese, you can make any dish delicious. The national integrated campaign launches June 29 and will run through August across digital and social channels including Facebook, Instagram, YouTube.
“Whether you’re looking to turn your carrots into an elegant crudités platter or a simple box of crackers into beautiful hors d’ouevres, Alouette soft spreadable cheese provides an easy way for our consumers to transform any dish into something special,” says Mikhail Chapnik, Vice President of Marketing at Savencia Cheese—Alouette’s manufacturer. “These artful transformations will be particularly helpful during the summer months when picnics, barbecues, and pool parties are on our minds and entertaining needs to be a breeze.”
According to a press release, the “Eat Artfully” campaign was spearheaded by Deep Focus creative agency, which set out to increase awareness and usage of Alouette Spreadable Cheeses among those millennial foodies that love high-quality ingredients and causal recipes for snacking and entertaining.
Alouette, available in Garlic & Herbs, Brie, and Crème de Brie, is available at grocery stores nationwide, including these and more:
A campaign combining art and cheese—really, what else is there?
