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Atalanta Expands on Key Merchandising Campaign

Atalanta Expands on Key Merchandising Campaign

Thursday, April 21st, 2016

Food importer giant, Atalanta Corp, has announced that the company is expanding its Regg It Up brand campaign to include more merchandising options and social media platforms for its favorite cheese selection, Parmigiano-Reggiano.

Regg It Up

The campaign, which was initially launched in 2015 and created by the company’s in-house marketing team, will now boast a new website and social media platforms to highlight Protected Designation of Origin (PDO) Parmigiano-Reggiano in an array of recipes and informational facts for the products, all through a new high-tech platform. 

Marissa DeMaio, Director of Retail Marketing, Atalanta"Some of our top partners in the country have had huge success with this campaign and we continue to support our accounts and the consumer with in-store merchandising material and digital media to keep the concept interesting and fresh," said Marissa DeMaio, Atalanta’s Director of Retail Marketing, in a press release. 

At the head of the merchandising expansion? A “cheese wheel” video display monitor for use by retailers with a USB plug-in screen, recipe videos, additional recipe cards, and a merchandising manual to elaborate on the authenticity of the product. 


The company noted that Parmigiano-Reggiano was one of the first Italian products to earn a PDO. This certification marks that the cheese is made in proper traditional methods within the strictly defined geographical areas.


Atalanta said that through the expansion of Regg It Up consumers can expect a diverse selection of information and recipes to elevate their homecooking, in much more accessible formats. Want to check out the campaign for yourself? Click here.

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Atalanta Corp