With Summer Fancy Food Show quickly approaching—from June 30th to July 2nd in New York City’s Javits Center—many are wondering what will be unveiled at this season’s event. Atalanta’s new launches will keep the buzz around the company moving well beyond the festivities, as it debuts three new merchandising programs for retailers, which are designed to keep customers engaged in their offerings at the store level. The addition of these programs will connect the company with consumers on social media, as well.
"We have such wonderful partnerships with our suppliers. Together we research and develop creative campaigns that will engage retailers and customers alike," Marissa DeMaio, Director of Marketing at Atalanta, said in a press release. "Our goal is to create interest and education around delicious product from our key brands."
Atalanta worked closely with its partners to create programs that work best to engage customers and collaborate with brands and suppliers. To garner even more recognition for the renowned brand in the U.S., turnkey kits help support the programs, which highlight BEEMSTER cheeses from Holland, MIFROMA Fondue Express from Switzerland, and PIAVE cheeses from Italy.
The following will be merchandised at Atalanta’s booth at Summer Fancy Food Show and will be available to retailers come July:
BEEMSTER: Go Dutch Promotion
This promotion includes merchandising kits that offer a recipe booklet and pairing cards, and it is a great opportunity to do demos and provide education for customers to learn how to use the company’s cheeses. This opportunity comes with a wire-frame display with cards detailing flavor profiles for BEEMSTER Premium Cheeses, as well as Go Dutch pins. Looking for a reward for your participation in this promotion opportunity? Retailers can win a cash reward for a display contest. The cheese company is also reaching out to consumers through social media, geo-targeting areas that are participating in the in-store promotion.
MIFROMA: How Do You Fondue?
The cheese company is introducing its Fondue Express, which uses mountain cheese from Switzerland. This promotion is highlighting the item and its ability to be prepared in just two minutes through a series of quirky short commercials that zero in on the option’s versatility—convenient lunches to a night in, or even a date night and more. Retailers will be able to use the shorts in-store and on social media to draw attention to the Mifroma item, and both Atalanta and the cheese company will be using the video campaign on their on social media platforms.
PIAVE: Perfecty Piave
This promotion draws attention toward the artisanal cheeses through consumer awareness and product knowledge efforts. Customer giveaway of PIAVE branded grater, recipe booklets, a counter card, and a branded apron for deli managers is provided in this program’s kit, which can increase retailers’ advertising contributions, a display contest, or coupon redemption. The PDO cheese offered by PIAVE comes in five different age profiles, from fresh to extra aged, and is crafted with Bruna Alpina- and Pezzata Rossa-originating cows’ milk, among other mountain pastures from Dolomites.
Check in with Atalanta at the company’s Summer Fancy Food Show booth #2340, for more details on the programs and see how you can get in on the action.
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